Enterprise Rent-A-Car Is Jumping Into IIs Own Car Subscription Service

From c|net:

This is the first time we've seen a more traditional rental service make a move on the new car subscription industry.

Plenty of vehicle manufacturers and third-party companies are getting into the car subscription service game. One group we haven't seen test the waters here, and one that is arguably the best set up for it, are car rental companies. That's changing though, according to a Wednesday announcement from Enterprise.

So, how does a car rental company want to do the subscription thing? Well, to start, like other subscription services Enterprises will be based around an inclusive monthly fee. This means that outside of fuel, members won't have to pay for things like maintenance, registration or insurance.

"Our new vehicle-subscription service will offer consumers another innovative mobility alternative, without the long-term financial burden or commitment typically associated with traditional leases or purchases," said Randal Narike, executive vice president of operations for Enterprise, in a statement.

Enterprise's plan will allow users to swap vehicles up to four times per month, and they can choose from around 20 makes and models within six tiers of vehicles. If that sounds kind of like the menu you'd see at a car rental location, then congratulations, you're starting to get it....MORE