Sure, why not?
SpaceX, Tesla, and Boring Company CEO Elon Musk is known for making bold promises on deadlines he often can’t keep. That’s why this one from last December sounded more like an Onion headline than anything: “After [we sell] 50k [Boring Company] hats, we will start selling The Boring Company flamethrower.” On Christmas Eve, after selling said 50,000 hats, he tweeted that the flamethrowers were coming “soon!”Mark this down as one of the promises Elon delivers on, apparently, because it looks like the Boring Company flamethrower is here. Redditors in a few SpaceX, Boring Company, and Musk-related subreddits noticed earlier this week that the URL “boringcompany.com/flamethrower” started redirecting to a page with a password box. And at least one user was able to guess the original password, too: “flame.” (It’s since been changed.)Behind that password was a shop page that looks just like the one for The Boring Company’s hat. But instead of a $20 cap, they found a preorder prompt for a $600 flamethrower. “Prototype pictured above,” the listing reads. “Final production flamethrower will be better.”...MORE
In December's "Elon Musk's 'The Boring Company has published its tunnel map of Los Angeles'" - which pointed out the route of the first tunnel would run from SpaceX's offices outside of LAX to Elon's houses up in Bel Air we had a throwaway addition, a link to Teslarati's story on The Boring Co.'s caps.
I should have take it more seriously, the memorabilia stuff seems to be an actual money-maker.