Tuesday, October 13, 2015

Business Insider's New Owner Bans Ad-Block Users From Major Online Property

Although declining, Bild is still Germany's (and Europe's) largest newspaper.
From the Guardian:

Axel Springer bans adblock users from Bild online
Readers of Europe’s top-selling tabloid forced pay €2.99 a month or switch off adblocker as German publisher steps up its fight to protect advertising revenue

Germany’s Axel Springer has banned readers who use adblockers from its Bild tabloid website, stepping up a fight by publishers to stop online advertising revenues being eroded.

Springer said visitors to the website of Bild, Europe’s top-selling tabloid, will be asked to switch off the adblocker or pay a monthly fee of €2.99 (£2.23) to browse the website mostly ad-free. 
“Whoever does not switch off the adblocker or does not pay cannot see any content on Bild.de, as of now,” the publisher said in a statement on Tuesday.

Publishers are struggling with the increasing popularity of software that blocks the Web advertising that is key to maintaining or growing their revenue in the Internet age but which many users find intrusive or slows the loading of pages.

Some 200 million people used ad blockers last year, up 40% from a year earlier, resulting in $22bn (£14.4bn) in lost advertising revenue, according to a study by Adobe and PageFair, an anti ad-blocking technology company.

Some U.S.-based media owners including video-streaming company Hulu and the Washington Post have implemented similar measures but Springer’s is the most aggressive by a European newspaper publisher so far....MORE
Also at the Guardian:
Axel Springer buys Business Insider for $343m

And here we ( okay, the New York Post) jumped the gun:
Business Insider In Talks To Be Purchased By Axel Springer