According to Uber.
From Business Insider, August 17:
How Uber's latest update could pose a major threat to GrubHub
A new update to Uber's app completely changes the way it looks, and puts a huge emphasis on food delivery.
UberEATS, Uber's food delivery function, used to be buried at the bottom of the app, alongside all of Uber's other services, like UberX, UberBLACK, and its courier service, UberRUSH:
ScreenshotVia Cowen analyst Kevin Kopelman.
But Uber is taking UberEATS seriously — it launched UberEATS in Los Angeles last year and has since expanded those services to New York City, Toronto, Austin, Chicago, and Barcelona. In each of its participating cities, Uber partners with a couple restaurants a day to offer meals to its customers, which the company delivers via courier within just a few minutes.
Uber's job listings page indicates that the company is making moves to expand food delivery services into more metropolitcan areas, including Miami, Nashville, San Diego, Philadelphia, Phoenix, Dallas, Seattle, and Houston.
And now, Uber is starting to emphasize food delivery just as much as its regular ride-hailing services.
Now when you open Uber's app, you'll be shown two options at the top that you can toggle back and forth between: a car-hailing option, which encompasses UberT, UberX,
UberBLACK, UberPool, and, interestingly, UberRush, along with a food delivery option. (It's important to note that Uber appears to still be rolling out this update, as some users are already seeing it while others aren't.)...MOREPreviously on the I want it now channel:
