From Forbes:
WaterSmart, a software startup that uses meter data and behavioral science to nudge consumers to conserve water, has raised $7 million in equity, the company said Tuesday.Big data + behavioral science and you are funded.
The San Francisco company creates a monthly or bi-monthly report that shows each water customer who much water he or she used in the previous billing period and compares that to prior months and years as well as to similar homes in the neighborhood. Research has shown that such comparison can effective modify behavior because people like to think they can use energy as efficiently as their friends and neighbors. The report also comes with water-saving tips....MORE
