Dukesmith's phrasing eventually morphed into marketing's AIDA acronym.
From Flowing Data:
...4. Changes over time and space
Several mini-explosions are going off in your head at this very moment, so brace yourself for what comes next. The most telling of maps is the one that ebbs and flows with the people who reside in the area. The data flows like water in a bendy river with a lot of rocks. This is a picture of life as we know it — random, unorganized, and unpredictable. When life gives you lemons, you make a map of those lemons, because the result blows your mind every single time.
The animated map above is only a snapshot of the millions of lives that the lines and shapes represent. The animation likely shows something interesting. Sometimes a state turns orange, others turn black, and the rest turn white. What will happen in the next frame? It is hard to say. Just like tomorrow.-19 Maps That Will Blow Your Mind and Change the Way You See the World. Top All-time. You Won’t Believe Your Eyes. Watch.
