Given that privacy of personal data in the Internet age is no longer an option, the centralization of data Google collects while users are browsing is really a snooze. A user can opt out of user based ads. A user can delete his browser history by going to history. If someone really wants to be anonymous on the web, get one of the many anonymizer applications that are out there. If you don't want to be tracked while you are browsing, Google has an incognito option available for you....MOREAnd from the Electronic Frontier Foundation:
How to Remove Your Google Search History Before Google's New Privacy Policy Takes Effect
On March 1st, Google will implement its new, unified privacy policy, which will affect data Google has collected on you prior to March 1st as well as data it collects on you in the future. Until now, your Google Web History (your Google searches and sites visited) was cordoned off from Google's other products. This protection was especially important because search data can reveal particularly sensitive information about you, including facts about your location, interests, age, sexual orientation, religion, health concerns, and more. If you want to keep Google from combining your Web History with the data they have gathered about you in their other products, such as YouTube or Google Plus, you may want to remove all items from your Web History and stop your Web History from being recorded in the future.HT chain: FT Alphaville>ZeroHedge:
Here's how you can do that...MORE