Tuesday, March 27, 2012

Look For Pink Paper Readers in Grand Central Terminal


From Capital New York:

Anyone passing through Grand Central Terminal's golden-hued Vanderbilt Hall over the next couple of days will be subjected to a lavish display of high-tech media marketing: A series of interactive 3-D film projections brought to you by The Financial Times in collaboration with infographic journalist David McCandless.

The installation is on display through Thursday and covers three different themes—the global economy, how it is being transformed by mobile technology, and its recovery from the financial turmoil that has shaken up international markets in recent years. Visitors to the exhibit can interact with the films using a touch-sensitive floor mat.

"We're trying to reach the audience with a message that would be really striking and powerful and also quinessentially Financial Times," said Rob Grimshaw, managing director of the influential business broadsheet's website, FT.com, in a brief phone interview Tuesday afternoon....MORE