I think it was about five months ago that Press editor Alex Zaitchik whispered to me in the office hallway that Thomas Friedman had a new book coming out. All he knew about it was the title, but that was enough; he approached me with the chilled demeanor of a British spy who has just discovered that Hitler was secretly buying up the world's manganese supply. Who knew what it meant--but one had to assume the worst
"It's going to be called 'The Flattening,'" he whispered. Then he stood there, eyebrows raised, staring at me, waiting to see the effect of the news when it landed. I said nothing.
It turned out Alex had bad information; the book that ultimately came out would be called 'The World Is Flat.' It didn't matter. Either version suggested the same horrifying possibility. Thomas Friedman in possession of 500 pages of ruminations on the metaphorical theme of flatness would be a very dangerous thing indeed. It would be like letting achimpanzee loose in the NORAD control room; even the best-case scenario is an image that could keep you awake well into your 50s.
So I tried not to think about it. But when I heard the book was actually coming out, I started to worry. Among other things, I knew I would be asked to write the review. The usual ratio of Friedman criticism is 2:1, i.e., two human words to make sense of each single word of Friedmanese. Friedman is such a genius of literary incompetence that even his most innocent passages invite feature-length essays. I'll give you an example, drawn at random from "The World Is Flat." On page 174, Friedman is describing a flight he took on Southwest Airlines from Baltimore to Hartford, Connecticut. (Friedman never forgets to name the company or the brand name; if he had written "The Metamorphosis," Gregor Samsa would have awoken from uneasy dreams in a Sealy Posturepedic.) Here's what he says:
I stomped off, went through security, bought a Cinnabon, and glumly sat at the back of the B line, waiting to be herded on board so that I could hunt for space in the overhead bins.
Forget the Cinnabon. Name me a herd animal that hunts. Name me one.
This would be a small thing were it not for the overall pattern. Thomas Friedman does not get these things right even by accident. It's not that he occasionally screws up and fails to make his metaphors and images agree. It's that he always screws it up. He has an anti-ear, and it's absolutely infallible; he is a Joyce or a Flaubert in reverse, incapable of rendering even the smallest details without genius. The difference between Friedman and an ordinary bad writer is that an ordinary bad writer will, say, call some businessman a shark and have him say some tired, uninspired piece of dialogue: Friedman will have him spout it. And that's guaranteed, every single time. He never misses.
On an ideological level, Friedman's new book is the worst, most boring kind of middlebrow horseshit. If its literary peculiarities could somehow be removed from the equation, "The World Is Flat" would appear as no more than an unusually long pamphlet replete with the kind of plug-filled, free-trader leg-humping that passes for thought in this country. It is a tale of a man who walks 10 feet in front of his house armed with a late-model Blackberry and comes back home five minutes later to gush to his wife that hospitals now use the internet to outsource the reading of CAT scans. Man flies on planes, observes the wonders of capitalism, says we're not in Kansas anymore. (He actually says we're not in Kansas anymore.) That's the whole plot right there. If the underlying message is all that interests you, read no further, because that's all there is....
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