This seems to be off-topic day.
And, I am in the wrong business day.
Research on malt liquor use is, however, very limited (!), leaving unanswered questions about what strategies may effectively prevent this use. This study employed qualitative and quantitative research methods with ethnically diverse college samples to explore and identify motives associated with consumption of malt liquor. Of the motives examined, those representing social facilitation and mood enhancement were the most important predictors of malt liquor use. Anticipation of quick intoxication and economic considerations were also uniquely associated with increased consumption of malt liquor...
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From ScienceDirect
HT: Economist's View