From the Wall Street Journal via MSN, November 14:
Publisher changes name back to Business Insider, with Barbara Peng to succeed Blodget as CEO
Henry Blodget, one of the early pioneers of digital media, is stepping down as chief executive of Insider, a publication he co-founded more than 15 years ago.
The move comes as Insider, now a unit of German publishing giant Axel Springer, is changing its name back to Business Insider as part of an effort to focus on business and technology news instead of trying to be a generalist publication. The change, effective Tuesday, is happening less than three years after the publication had shortened its name to Insider.
The rebranded Business Insider will also put more emphasis on serving and attracting subscribers than generating traffic through social-media platforms, said Barbara Peng, who will succeed Blodget as CEO. Peng was previously president of Insider, which beyond its namesake publication also houses research group Insider Intelligence.
“Our way forward is really to make sure our audience is coming to us first,” Peng said....
....MUCH MORE
I see Axel Springer didn't change the name all the way back to ClusterStock.
And that the Wall Street Journal quite kindly didn't mention Mr. Blodget's time at Merrill Lynch.
Or the fact that Joe Weisenthal, now at Bloomberg, basically built the property for Blodget by posting twenty stories per day and seemingly never sleeping. Bloomberg made him executive editor of news for Bloomberg Digital. He's also the co-host of Bloomberg's "Odd Lots" podcast where he's teamed up with former Alphavillain Tracy Alloway.
If interested we have quite a few posts on Henry.
