Because they don't yet have all the information about us that they want.
From CNN via MSN, July 21:
Amazon to buy One Medical for $3.9 billion as it expands healthcare footprint
Amazon (AMZN) on Thursday said it has entered an agreement to acquire primary healthcare company One Medical in an all-cash deal valued at approximately $3.9 billion.
One Medical is a membership-based primary care service that promises customers “24/7 access to virtual care.” The company operates in a dozen major US markets, according to its website.
In a statement Thursday announcing the acquisition, Neil Lindsay, senior vice president of Amazon Health Services, said the e-commerce giant thinks “health care is high on the list of experiences that need reinvention.” Lindsay added that Amazon hopes to be one of the companies “that helps dramatically improve the healthcare experience over the next several years.”
The acquisition is just the latest example of the tech giant expanding its footprint in the healthcare industry and thereby adding to its vast reach into the lives of consumers....
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