'Meats' in the headline gets the scare quotes because all meat is plant based and we want people to know up front what we're talking about. And as mentioned a couple weeks ago the in vitro cell based (versus in vivo?) prefer to be referred to as cultivated.
So no 'falsche fleisch' or frankenburger or any of that stuff.
From AgFunderNews, October 19:
Brief: ‘I was wrong on plant protein; beef will become a luxury item,’ says top EU meat CEO
- The CEO of Danish Crown — Denmark’s largest meat processing company and biggest agricultural exporter, as well as Europe’s top pork processor — suggested that beef production is likely to decrease significantly in the coming years due to climate-related concerns.
- “It will be a bit like champagne – namely, a luxury product” that we eat when “we need to pamper ourselves,” Jais Valeur told Danish newspaper Berlingske. “We will still have production [but] from dairy cattle, calves, and beef cattle that graze in [regenerative] meadows.”
- However, Valeur expects pork production to remain at present levels because it’s “a good bet for a climate-friendly protein.”
- “We have no ambitions to grow the number of pigs, but to get something more out of the pigs we already produce,” he said. “We’ll do this by making production more climate-friendly and sustainable [and] providing meal solutions and components for meals, rather than fresh meat.”
- Valeur also said he’d “admit that [Danish Crown] were wrong” to play down plant-based protein’s potential when he became CEO five years ago. “I probably had my Beatles moment there,” he said.
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