"75% of cell-based meat companies prefer the term 'cultivated' for their products"

 I too would rather be thought of as cultivated, rather than as cell-based meat.

From FoodDive, October 1:

Dive Brief:

• Three-quarters of all companies that make meat from animal cells prefer to call their products "cultivated meat," according to a survey conducted by the Good Food Institute last month. The second most popular option was "cultured meat," preferred by 20%. Only one company preferred "cell-based meat." The advocacy group polled 44 companies in the space and GFI Founder and CEO Bruce Friedrich wrote up the findings in a blog post.
• Previous studies conducted by Mattson with GFI and Rutgers University with cell-based seafood company BlueNalu have found that consumers also prefer the term "cultivated" when referring to this space. Focus groups found consumers associate "cultivated" with farming, naturalness and caring.
• What to call this category of meat is currently being considered by the USDA and FDA, both of which have regulatory authority over portions of the nascent segment. In early September, USDA opened a docket seeking comments about labeling and standards of identity for cell-based meat. FDA issued a similar request for information about cell-based seafood labeling last October.

Dive Insight:

The Good Food Institute has been using "cultivated meat" as its preferred way to refer to the segment since it worked with Mattson two years ago on determining which term would lead to the most consumer acceptance....

....MUCH MORE