Monday, April 12, 2021

'Is this some kind of cult?': Hulu documentary depicts WeWork as the Fyre Fest of tech

Why yes, yes it is.

From SF Gate, April 7:

'WeWork: Or the Making and Breaking of a $47 Billion Unicorn' shows where the co-working giant went wrong

Hulu’s new documentary “WeWork: Or the Making and Breaking of a $47 Billion Unicorn” opens with a chorus of voices summarizing the company’s downfall and its charismatic co-founder and former CEO Adam Neumann. The most striking quote sums up Neumann’s tendency to distort reality.

“If you tell a 30-something male that he’s Jesus Christ, he’s inclined to believe you,” says Scott Galloway, professor of marketing at NYU Stern School of Business.

Founded in 2010 in New York’s SoHo district, WeWork quickly became the biggest name in the co-working industry by attracting hip tech startups with sleek design and millennial perks like cold brew coffee. As they expanded across the globe, the company’s valuation soared to a height of $47 billion, and they began to launch similar companies focused on co-living and education, buoyed by investments from the largest venture capital fund in the world, SoftBank. The company thrived on a work hard, play hard culture that included alcohol-fueled WeWork Summer Camp events which were dubbed “Fyre Fest done right.”....

....MUCH MORE

The blind pool that WeWork is merging into, BowX is trading at $12.99 up 0.22.