Saturday, April 24, 2021

Influencers: "Queen Elizabeth turns 95: Her brand is ‘three times’ bigger than Oprah’s"

The Queen can't be feeling all that chipper at the moment so maybe this will cheer her up.

From the New York Post, April 21:

Turning 95 on Wednesday will hardly be the birthday Queen Elizabeth II had hoped for due to the recent death of her beloved husband, Prince Philip, amid turmoil inside the royal family.

But she might at least take comfort from the knowledge her personal brand is bigger than that of American billionaire Oprah Winfrey.

The UK monarch, born on April 21, 1926, has three times the global reach of the 67-year-old media maven, who conducted last month’s bombshell interview with Meghan Markle and Prince Harry in which they alleged racism at Buckingham Palace.

Numbers crunched by German research platform Statistica for True Royalty TV found the head of the British state was not only more talked about than Oprah, but her brand recognition also exceeded the profile of Beyoncé, Kim Kardashian, Bill Gates and the Obamas.

The on-demand service also discovered that, despite the damage wrought by her second son, Prince Andrew, through his links to the late pedophile Jeffrey Epstein, she had grown The House of Windsor into the world’s fifth-biggest “corporate” brand ahead of multi-nationals such as Coca-Cola, Nike, Ferrari and Microsoft.

Referring to the embattled nonagenarian as “the world’s longest-standing and most successful CEO,” Nick Bullen, co-founder and editor-in-chief of True Royalty TV, said she had “built the British monarchy into one of the world’s biggest brands.”....


Rather amazing that for most (91% of 7.8 billion) of the people in the world there has been only one Queen of England in their lifetimes.