Press release via BusinessWire (a Berkshire Hathaway company) March 30:
Multi-year agreement will bring innovative technology to the omnichannel customer experience
BOISE, Idaho & SUNNYVALE, Calif.--(BUSINESS WIRE)--Albertsons Companies and Google today announced a multi-year partnership to make shopping easier and more convenient for millions of customers nationwide. The partnership brings together the power of Albertsons Cos.’ broad reach across 2,253 neighborhoods with Google’s capabilities in customer-centric innovation, creating a formidable nexus of retail savvy and trend-setting technology on a massive, omnichannel scale.
Google and Albertsons Cos. have been collaborating behind the scenes for the past year and, as part of the partnership announcement today, are debuting several new enhancements that will make the shopping experience easier and more exciting. Albertsons Cos. has engaged with numerous teams at Google, covering a wide range of technologies and services aimed at making the customer experience more efficient—for example, integrating with Google Search and Maps to help shoppers more easily find what they need, making it easier to shop with Google Pay, and infusing Google Cloud AI technologies such as Vision AI, Recommendations AI, and Business Messages into operations to create the world’s most predictive grocery engine.
Planned innovations under this partnership include:
- Shoppable maps with dynamic hyperlocal features
- AI-powered conversational commerce
- Predictive grocery list building
....MUCH MORE
If you've been waiting for "a formidable nexus of retail savvy and trend-setting technology on a massive, omnichannel scale." you've come to the right place.
On the other hand, do you really want Google to know you sometimes use frozen wild blueberries in your smoothies rather than fresh? Sounds like a potential blackmail set-up to me.
