"Yes, Shell Is Changing Its Name to She’ll for Women’s Day (But Only at 1 Station)"

From AdWeek:

Yes, Shell Is Changing Its Name to She’ll for Women’s Day (But Only at 1 Station)
Move sparked mockery on Twitter and even accusations of a hoax

Shell is giving itself a temporary name change for International Women’s Day, a move that—while part of a larger effort to highlight women in leadership at the company—has been mocked and criticized by many in social media today for seeming insincere.

At one Shell station in San Dimas, Calif., the brand will replace its logo with one that says She’ll to mark Sunday’s global day of recognition for women. The location was chosen for the activation because it is owned and operated by women who are, according to a statement about the campaign, “the largest distributors of Shell-branded oil in the state of California.”

Carrie Philpott, president of agency Wunderman Thompson Atlanta, said in a statement that she hopes the campaign will “continue to position Shell as a brand that supports and is invested in [its] female workforce. International Women’s Day is a great opportunity to shed light on this issue and Shell’s commitment.”

As the “She’ll” activation circulated on Twitter today with an image of a gas pump with the temporary logo change, Shell’s effort was largely mocked and denounced for seeming opportunistic or insincere....

....MORE

A few years ago we tried to draw attention to the former Yazidi sex slaves who were hunting down and killing ISIS pigs. The Assyrian, Yazidi, and Kurdish women even asked their western sisters for help but I don't think anyone replied.

Christian women commander who invited Western feminists to join them in the fight.#HSNB #Syriac #Syria #womansrevolution #womanrights #RiseUp4women #xwebûnxweparastin #twitterkurds #SDF #YPG #Rojava #YPJ #JinJiyanAzadi @HSNB_ pic.twitter.com/7YNF75yi5U

— Têkoşîna Rojava (@the_rojava) June 11, 2018

Commander of Bethnahrin Women Protection Units: "We & YPJ will take revenge for all the women who have been enslaved by IS"#TwitterKurds #RiseUp4women #YPJ #JinJiyanAzadi #Azadî @HSNB_ pic.twitter.com/6Uunsph8dX

— Têkoşîna Rojava (@the_rojava) June 8, 2018

So last year we gave up on that and addressed Western sensibilities and did the superficial thing:

Thursday March 7, 2019
Sword in Saudi Flag Turns Pink to Honour Tomorrow's International Women’s Day
From The Pan Arabia Enquirer:

NEWS IN PICS

By Unpaid PAE Intern

Note: This is "fāke™ " news.

Saudia and other countries in the region are among the repressive places of the world.

The Pan Arabia Enquirer celebrated the Saudi's move last year (2018, Hijri 1439) allowing women into the late 19th century with:
Chaos on Saudi Roads as Women Drivers Accused of Obeying Traffic Laws