Sales in February fell 60% year-on-year, but that was better than the industry's average of an almost 80% fall
As people in China were encouraged to stay indoors and avoid public places like new vehicle showrooms, German premium carmaker Porsche saw its sales plummet during the outbreak of the novel coronavirus, China Daily reported.
Jens Puttfarcken, president and CEO of Porsche China, said the outbreak halted the brand’s long-term growth momentum in the country, its largest vehicle market globally, but the company expects the impact to linger on to May.
Its sales in February fell 60% year-on-year, but that was better than the industry’s average of an almost 80% fall year-on-year in the month, Puttfarcken said.
He said Porsche China set up a team soon after the outbreak and had taken a series of measures to help its dealers to tide over the difficult days, including canceling first-quarter assessments and adjusting performance indicators, the report said....MORE
