"Amazon is number three in online ads, closing in on Google and Facebook" (and why they're going to need it) AMZN

This is something we've been harping on for a while now, some links below.
From CNBC:

• Market research company eMarketer estimates the company will pull in $4.61 billion in U.S. digital ad revenue this year.
• It makes up about 4.15 percent of the U.S. digital ad market, per eMarketer.

Amazon is taking a larger chunk of the U.S. digital ad business than expected this year, according to market research firm eMarketer.

The firm revised its annual U.S. digital advertising estimates, and now projects Amazon will rake in $4.61 billion in 2018. Previously, it thought the company was only going to make $2.89 billion.

More importantly, Amazon will take the third spot behind Google and Facebook. While Amazon will still only make up 4.15 percent of total U.S. digital ad revenue, it's growing while the other two digital advertising giants are decreasing. Emarketer expects the two will make up 57.7 percent of U.S. digital ad revenue (37.1 percent and 20.6 percent, respectively), down from 59.1 percent in 2017....MORE, including video

Previously:
July 2018
"Amazon ad sales top $2 billion, its fastest-growing segment" (AMZN)
July 2018
"Jeff Bezos and Amazon have the advertising industry looking over its shoulder" (AMZN)
January 2018
Platforms: Amazon Could Make Billions From the Ad Business (AMZN)
October 2012
Amazon’s Next Big Business Is Selling You (and your data) AMZN
April 2017
Media: Google and Facebook's ‘Digital Duopoly’ and What Role Advertising Plays in All of It (plus Jeff Bezos and Izabella Kaminska stop by) GOOG; FB; AMZN

And speaking of Izabella (how's that for a segue?), from FT Alphaville:

Overheard in the Long Room: Amazon to the moon?

Amazon, the world-eating retailer and cloud computing giant has had a pretty decent year. Its shares, which have powered the Nasdaq to record highs, are up 64 per cent year-to-date, at one point taking the company's valuation over $1tn (not that it really matters).

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Does it still have room to run?

Well, according to the boffins at Julius Baer, probably not. A discussion in the Long Room drew our attention to a new note about US and Chinese tech stocks, which said (with our emphasis):...MORE