That firehose isn’t opening up again anytime soon.
The Australian — the Murdoch-owned national paper — has an interesting (and aggressively paywalled) scoop about Facebook today, based on comments Campbell Brown, the company’s global head of news partnerships, allegedly made during a meeting with Australian media executives in Sydney last week.
Here are the quotes attributed to Brown in the story:
“Mark [Zuckerberg] doesn’t care about publishers but is giving me a lot of leeway and concessions to make these changes,” Ms Brown said.I should note that Brown denied making the comments to The Australian (“These quotes are simply not accurate and don’t reflect the discussion we had in the meeting”); I should also note that The Australian has five people in the meeting corroborating them.
“We will help you revitalise journalism … in a few years the reverse looks like I’ll be holding your hands with your dying business like in a hospice.”
Much of the attention given to this story by Media Twitter has focused on the “doesn’t care about publishers” bit and the work-with-us-or-die implication of the second quote. But the story has an attached illustration that includes an alleged Brown quote that didn’t make it into the final story, and in some ways that’s really the most important one:
“We are not interested in talking to you about your traffic and referrals any more. That is the old world and there is no going back.”That’s the big reversal here, given that “traffic and referrals” were roughly 99 percent of what Facebook had to offer publishers over the past half-decade or so. It was that firehose of eyeballs that led to new editorial strategies designed for share-friendly content, as well as the thought that maybe digital advertising could pay the bills after all.
Facebook has spent most of the last year reducing the amount of traffic it sends publishers, first through unspoken tweaks in 2017 and then with a series of announced changes in early 2018....
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