M&A: Moontoast Buys Spendship

Ya got me.
The headline of the press release is not much more enlightening:

Moontoast acquires Spendship, a mobile-first affiliate and loyalty platform, to extend customer engagement for brands

Except for the lack of "sticky eyeballs" (and the mobile thing) that sounds so 1999.

Read more here: http://www.heraldonline.com/2014/05/08/5945636/moontoast-acquires-spendship-a.html?sp=/100/773/385/#storylink=cpy