Sure, why not.
She went from modeling to Wall Street broker to lifestyle-as-an-art-form* to media empire so why not throw a little AI into the mix?
Lifted in toto from Morning Brew, May 14:
Stewart is just the latest female celeb to wrap her personal brand around the technology in what The Cut recently dubbed “The Girlbossification of AI.”
The go-to woman for pound cake recipes and clematis care is getting into the AI game, too. Yesterday, Martha Stewart announced Hint, her new company aimed at helping homeowners manage the logistics of home ownership. Stewart is just the latest female celeb to wrap her personal brand around the technology in what The Cut recently dubbed “The Girlbossification of AI.”
Some details: According to the company, the “always-on, AI-native home management platform” asks for your address and pulls relevant public information, like your property’s flood risk and soil data. You can also upload bills and other documents to enable the platform to remind you to update your insurance policy or advise you on getting your roof replaced:
- Hint will make money through premium features and affiliate or transaction fees for service recs, but claims the platform is “blind to commercial deals.”
- The app and website will go live sometime this summer.
Big picture: Venture capitalists want in on the $500 billion residential renovation and repair market. Stewart and her co-founders, former Red Ventures exec Yih-Han Ma and AI engineer Kyle Rush, raised $10 million in seed funding led by Slow Ventures. Other investors include Montauk Capital, Tusk Venture Partners, and The Points Guy founder Brian Kelly.—MM
....Yet it was not until I left Wall Street that I discovered my true entrepreneurial bent. I loved ideas. I loved building. I loved creating. I loved making things that would enhance everyday living. And I loved making money as a result....
—Commercialism As The Last 'ism' in Art: "Q4 Global Auction Report and Year in Review", Climateer Investing
