Ewww, ewww.
From Sherwood News, September 25:
I’d like to figure out why you’re all over my professional network
More and more, top company executives are posting on LinkedIn.
Since the beginning of the year there’s been a 23% increase in posts by CEOs on the site, according to LinkedIn, and a lot more of their content is going viral. From August of last year to this year, the number of people following these CEOs has surged 31%. For these company heads, LinkedIn has become far and away their most important social platform, with nearly 60% of CEOs surveyed by Inc. magazine this year saying so, compared with 18% citing Facebook. The site formerly known as Twitter is the preferred medium of just 0.6% of CEOs.
With so many executives waxing poetic on LinkedIn, things can get weird. Business leaders are being vulnerable and they are going to Burning Man. A retired Amazon executive took a story of heartbreak over his former CEO seducing his wife and shoehorned it into a list of business learnings.
Some executives use their questionably real children as storytelling vessels for their business acumen. The social account BestOfLinkedIn, where you’ll find the more outlandish examples of executive LinkedIn behavior, has a hashtag dedicated to #MadeUpKidMonday.
There are so many examples of executive LinkedIn posts filled with emoji, #learnings, and corporate pablum that it’s hard to single any one out. “Broetry” is a term coined for the style of long, punctuated, action-oriented posts common among LinkedInfluencers, meant to keep you clicking for more (and to game the algorithm with your perceived interest)....
....MUCH MORE
