Climateer Investing: Source Says BuzzFeed Is Going Public In 2018

From Axios:

Scoop: BuzzFeed going public in 2018

With a blinding spotlight on Snap's IPO, viral powerhouse BuzzFeed is quietly making preparations to go public in 2018, industry sources tell me. OMG!

The widely (and poorly) copied BuzzFeed, which began as a "great cat site" and now has foreign correspondents and a massive BuzzFeed Motion Pictures studio in L.A., mastered the art of sharable content and became a defining brand of the Internet age.

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The pitch: BuzzFeed, with news and entertainment divisions, styles itself as a media-tech company with "the innovation obsessed culture and structure of a venture-backed tech company": "We are best known for exploding watermelons, The Dress, Tasty, award-winning news investigations, quizzes, and lists."

The strategy: BuzzFeed CEO Jonah Peretti has turned down past offers from media companies, and has long planned to go public.

Peers: The Big Four of modern digital content companies are BuzzFeed, Vox, Vice and Group Nine Media (millennial-focused online publishers Thrillist, NowThis, The Dodo and Seeker).

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UPDATE: "Best Actual Court Filing This Week: Libel Case Against BuzzFeed Edition"

They grow up so fast. It seems like it was just yesterday (actually it was January 11, 2017, 12:52 pm PST) that we were posting:

Breaking--Buzzfeed Considers Itself Media--Breaking
The tweeter is a writer on media at HuffPo and adjunct professor at NYU.

Editor @BuzzFeedBen tells me they're "not going to participate in an attempt to divide the media against each other" following CNN criticism
— Michael Calderone (@mlcalderone) January 11, 2017