Monday, March 16, 2015

"Project Titan, SixtyEight & SG5: Inside Apple's top-secret electric car project" (AAPL)

It was only six weeks ago that we heard about the mysterious Apple car, links below.
From Apple Insider:
Shrouded in secrecy and speculation, Apple's mysterious "Titan" electric car project is believed to be in development at a top-secret facility hidden in plain sight, discovered by AppleInsider just minutes away from the company's California headquarters.

Artist's (poor) rendering of an Apple garage.
Whether or not the mythical "Apple Car" ever becomes a real product, the company is tinkering away on a top-secret automotive project. Sources familiar with the development of "Titan" say it's well beyond the concept stage, with serious work underway at a site located off of Apple's Cupertino campus.

Specifically, two people with knowledge of the project say Apple has been working on it and receiving shipments related to its development at a building just minutes from 1 Infinite Loop, in the town of Sunnyvale.

It is unclear if this secondary campus is ground zero for "Titan." But AppleInsider can confirm that Apple does indeed have a large presence at the location, and that numerous automotive-related renovations, including an "auto work area" and a "repair garage," have been constructed on the premises.

From email to Sunnyvale
Last fall, AppleInsider was told that Apple was recruiting engineers from automaker Tesla for an undisclosed electric car project dubbed "Titan." At the time, the information could not be verified, and the editorial staff collectively decided that the details — like many other unverifiable tips received — were not reliable enough to be published.

Since then, however, much of the information first provided by that source months ago, including the "Titan" codename, has been corroborated by other sources who spoke with numerous other news outlets, including The Wall Street Journal, the Financial Times, and Bloomberg.

That revelation led AppleInsider to revisit those claims from last fall to find out more about the supposed Apple electric car, said to be under development at a top-secret building known by the internal codename "SG5."

The results of this extensive investigation led to Sunnyvale, Calif., and the home of a mysterious market research firm dubbed SixtyEight. Nestled amongst a number of verifiable Apple-run offices, it is believed that this location is a key component of the "Titan" project....MUCH MORE
Previously:
"Why You Won't Be Able To Buy An Apple Car"
Apple Is Not Going To Buy Tesla (AAPL; TSLA)
"Apple hiring automotive experts to work in secret research lab" (AAPL)
"Watch Out Google/Uber Alles: "Mysterious Apple Car Spotted Roaming Bay Area Streets"
Night of the Long Knives: "Google Vs. Uber in the Rush To Drive You Around, Driverless" (GOOG)
The End Of Mass Car Ownership Is Coming Mr. Ford