From Vox:
First, a disclosure: potatoes are, without a doubt, my favorite food. If I had to be stranded on a desert island with one food, it would be potatoes for a set of reasons friends have heard me enumerate far too many times.
But my potato enthusiasm is not, alas, enough to support an entire industry. And the U.S. Potato Board has embarked on a quest to make sure my fellow millennials enjoy potatoes just as much as I do.
The USPB's mission is singular: encourage Americans to eat more potatoes. To that end, it has embarked, like just about every other American industry, on a quest to better understand the relationship between millennials and their product. The project is called "Understanding Potatoes: How Do They Fit Into Millennials' Lives?" Here is what they have learned.
The report has some informative albeit difficult to read charts about what millennials value in potatoes. Millennials don't think potatoes are exotic or indulgent. Millennials do think potatoes are cheap. Millennials, it seems, think the same things about potatoes that everyone else in this country does.
The potato board thinks there are five types of millennials, each of which can be represented by a type of potato....MORE
