This week brought a post by Matt Yglesias at Vox in which he says, more or less, it’s a good thing that Amazon is bringing the publishing industry to its knees. I’ve made my position on Amazon clear, but even beyond my baseline antipathy toward the online shopping giant, Yglesias’s post disturbed me. It exemplified the most troubling attitudes of the Silicon Valley Thinkfluencers who are supposedly leading us to a glorious digital utopia.
The thrust of Yglesias’s pro-Amazon argument is that the publishing industry is full of inefficient corporate dinosaurs. By this reasoning, Amazon’s dominance of the bookselling market has done nothing more than expose that industry’s soft underbelly. Now that any person can make an ebook and sell it on Amazon themselves, he says, publishers are “superfluous” and “don’t contribute anything of value.”
Yglesias’s main objections to the publishing industry seem to be over questions of efficiency. He believes publishers should put their money into software/hardware development and marketing, and not into author’s advances. They should stop publishing print books, which cost way too much to produce and ship. They should charge rock-bottom prices for their ebooks because these cost very little to produce.
The culture of digital innovators lies somewhere between Ayn Rand and Logan’s Run. For them, the Invisible Hand Of The Market dictates the path on the evolutionary cladogram of business. Follow it or die. The implication of Yglesias’s post is that publishers’ failure to take any of the steps he prescribes is proof enough of their obsolescence, a sign their extinction is not only inevitable but deserved.
The problem is, publishing can’t follow Amazon’s example, even if it wanted to. The industry was founded around a far different core than the company that aims to bury it.
It is true enough that most publishing houses now are owned by conglomerate behemoths indistinguishable in their size and structure from the GE’s and Viacoms of the world. It is true that publishing houses, like any branch of the culture industry, produce as much malnourished dreck as any fast food chain. But this bloated exterior is wrapped around a nucleus that actually wants to produce quality....MORE
Friday, October 24, 2014
Jeff Bezos: At Least He Makes the Trains Run On Time (AMZN)