From InVivo Analytics:
Enthusiastic over Cheerios
General Mills (NYSE:GIS) is one of the few companies that are making shareholders happy during the current market turbulence. Perhaps they are getting a little bit too enthusiastic.
Let’s take a look at what the financial media has been reporting on GIS;...
...As we can see from the above stories and videos, people are very bullish on the company currently because the fundamentals are great now. We have to go back and keep an eye on The Investor Sentiment Cycle. Perhaps GIS is entering the Enthusiasm phase.
Once it is widely accepted that economic and corporate fundamentals are supporting higher prices, a bell goes off. The bull survived The Big Dip. Those who had previously been afraid now have plenty of reasons – and proof – that it is safe to go back into the market and buy again.
General Mills is also a component in the Consumer Staples Select Sect. SPDR (NYSE:XLP) which has been talked about a lot lately by the financial media....MORE, including charts and a freebie, Picking Tops by Justin Mamis.