From Observer, June 18:
LVMH CEO Bernard Arnault says he uses A.I. weekly for product design as the luxury giant expands its tech push across brands.
LVMH CEO Bernard Arnault built his luxury conglomerate on heritage brands and centuries-old notions of craftsmanship. But the 77-year-old mogul is now embracing A.I., like many of his peers. Speaking at this year’s VivaTech conference in Paris, Arnault said he personally experiments with A.I.-assisted product design on a regular basis. “Every week, we have a design session with A.I.,” he said during an onstage conversation with VivaTech co-founder Maurice Lévy yesterday (June 17). “With a young guy who is making the program work, and myself, and we design products. And then we make them a reality. And maybe one of them would be a big success.”
The remarks offer a glimpse into how LVMH is engaging with A.I. as the luxury sector adjusts to softer demand following a pandemic-era boom. At VivaTech, LVMH unveiled DreamGallery, an immersive experience showcasing how A.I. is being applied across its value chain, from product creation to traceability and customer experience.
At Louis Vuitton, that includes a partnership with Comelz, an Italian leather-processing machinery specialist. The companies are developing a machine that creates a digital twin of leather hides, then uses A.I. to identify their characteristics and suggest optimal cutting patterns. Artisans can then validate or adjust the suggestions and “retain full control over the final decision,” the company said.
Louis Vuitton designers are also using A.I. tools to test colors, visualize materials and produce e-commerce assets, Soumia Hadjali, a senior digital and client development executive at the brand, said during an NRF event in January. At the same time, the company is drawing a clear boundary around the client relationship, keeping the technology out of direct interactions between client advisers and shoppers....
....MUCH MORE
If one's tastes trend toward the luxe, we have quite a few posts on M. Arnault, including:
French Cryptocurrency Wallet Maker Valued At Over $1.5 Billion
And:
"France’s former intelligence chief accused of spying for Louis Vuitton billionaire"
We noticed he was taking delivery of truckloads of Ruinart. Your average spy has never heard of Ruinart and here he was quaffing it by the bucketload. Suspicious.
