Sunday, December 21, 2025

Eras Tour: Taylor Swift Gave Her Cast And Crew $197 Million In Bonuses

 From Rob Shuter's substack, December 14:

EXCLUSIVE: TAYLOR SWIFT’S $197M BONUSES ARE MAKING OTHER SUPERSTARS SWEAT — “SHE’S MAKING US ALL LOOK BAD”
INSIDERS SAY SWIFT’S GENEROSITY IS TRIGGERING PANIC, JEALOUSY — AND AWKWARD DEMANDS ACROSS THE TOURING WORLD 

Taylor Swift may be winning hearts, but behind the scenes she’s also rattling nerves across the touring industry.

After it was confirmed that Swift handed out a staggering $197 million in bonuses to her Eras Tour crew, multiple industry insiders tell me the reaction among rival camps was immediate — and not entirely warm.

“She’s setting an impossible standard,” one veteran tour manager said bluntly. “Now crews everywhere are looking around like, ‘So where’s our Taylor Swift bonus?’”

In the newly released docuseries The End of an Era, Swift is seen gathering her crew, handing out handwritten notes, and thanking them for enduring two grueling years on the road. The moment is emotional and sincere — and, insiders say, quietly terrifying for other A-list performers.

“This absolutely changes expectations,” another source close to a major pop tour admitted. “Taylor can afford to do this. Most artists can but won’t.”

And that distinction matters....

....MUCH MORE 

And at the Daily Mail, also December 14:

Taylor Swift fans think they've worked out exactly how much her Eras Tour dancers' bonuses were after her crew broke down and nearly passed out over the amount in documentary