From Business Insider, November 14:
- MrBeast said last year he owned just over half of his $5 billion company.
- The YouTuber operates a variety of business lines, including a content studio and a chocolate brand.
- Beast Industries has been on a hiring spree, adding four new execs to boost content and brand deals.
YouTuber MrBeast said in a deposition last November that he owned "a little over half" of his company, which was valued at roughly $5 billion in its most recent funding round.
By that math, the value of his ownership stake would have topped $2.5 billion.
Beast Industries sought to raise up to an additional $200 million this year, according to investor materials viewed by Business Insider, as an extension to its $300 million Series C round referenced in the deposition. This could have diluted MrBeast's ownership stake.
With over 400 million subscribers, MrBeast, whose real name is Jimmy Donaldson, is the top creator on YouTube. He has expanded well beyond the platform, building out a content studio, a chocolate-bar company called Feastables, the analytics firm Viewstats, and a variety of other ventures. Beast Industries has also explored launching other business lines, including a fintech brand and a wireless phone service.
Beast Industries pulled in over $400 million in revenue last year, according to investor materials viewed by Business Insider. The company was not profitable last year, mainly because of high costs in its media segment. Donaldson said in his deposition that Viewstats and Lunchly did not generate much revenue as of November 2024.
Feastables, however, was profitable, Donaldson said in the 2024 deposition, which he attributed to the product's quality....
....MUCH MORE
I should start a YouTube channel.
