Via one of the marketing peeps at McDonald's. He seems to know stuff about social media and stuff.
Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
— Guillaume Huin (@HuinGuillaume) November 21, 2024
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it… pic.twitter.com/wkmghuP4ye
