Hmmm...that may help explain this morning's "Milestone: Uber Reports Its First Quarterly Operating Profit (UBER)".
From The New York Post, August 1:
Uber’s loathed surge pricing left even its own CEO with sticker shock.
A journalist who took an Uber from downtown Manhattan to interview the company’s boss Dara Khosrowshahi on the West Side paid $51.69, including the driver’s tip, for the 2.95-mile trip.
“Oh my God. Wow,” Khosrowshahi exclaimed when he was shown the eye-popping fare by Wired editor-at-large of Steven Levy, who revealed their conversation Tuesday.
In his sitdown with Khosrowshahi — which happened in May at Uber’s annual product event Go-Get — Levy asked the executive to guess the cost of the trip.
“Twenty bucks,” ventured Khosrowshahi, whose company announced it turned its first-ever operating profit when it released second-quarter earnings Tuesday.
Levy informed the ride-share boss how far off he was and told him: “Five minutes earlier, the price was $20 higher.”
Khosrowshahi attributed the head-scratching fee to “surge pricing,” according to Levy.
“A surge makes no sense,” the journalist replied. “It’s 10 a.m. on a sunny weekday, and it’s not like the president’s in town.”....
....MUCH MORE