I'm not sure mixing beer and militarism is a good idea. See after the jump, if interested.
From the AP via MarketWatch:
The beer’s name is a play on the Finnish expression “Otan olutta,” which means “I’ll have a beer,” and the French abbreviation for NATO, which is “OTAN”
A small brewery in Finland has launched a NATO-themed beer to mark the Nordic country’s bid to join the Western military alliance.
Olaf Brewing’s OTAN lager features a blue label with a cartoon version of a beer-drinking medieval knight in metal armor emblazoned with NATO’s compass symbol.
The beer’s name is a play on the Finnish expression “Otan olutta,” which means “I’ll have a beer,” and the French abbreviation for NATO, which is “OTAN.”
The North Atlantic Treaty Organization has two official languages, English and French.
CEO Petteri Vanttinen told The Associated Press on Thursday that the craft brewery’s ad hoc decision last weekend to start producing the beer was motivated by “worries over the war in Ukraine” and its consequences for Finland....
....MUCH MORE
A bit of corporate history starting with today's brewery behemoth, InBev (world's largest):
Inbev acquired Spaten-Franziskaner-Löwenbräu-Group in 2004 which was created by the merger of Spaten and Löwenbräu in 1997. Löwenbräu had aquired Burgerlisches Brauhaus (BB) in either 1920 0r 1921. On Nov. 9, 1923 BB owned the Burgerbrau Keller, where a secular religion was founded, complete with myths, heroes, icons and a messiah.
All the companies were publicly held, although I can't imagine the markets were very liquid in April, '45.In the words of Hermann Goering: "Shut up. You've got your beer, haven't you?"
—from our 2008 post "Buffett, Bud, InBev and the Nazis (BRK.A, BUD)"
On the other hand, the NATO OTAN beer experiment may have a more pacifistic outcome, seeing as how we're talking about Finland and all:
"Embracing päntsdrunk, the Finnish way of drinking alone in your underwear"
