From Sovereign Man:
We are here to guide public opinion, not to discuss it.
In the year 1804, only a few months before he proclaimed himself Emperor of France, 35-year old Napoleon Bonaparte stood before the State Council to discuss war with Great Britain.
By then Napoleon had already become the most powerful person in France; he had led the Coup d’etat against the previous government in 1799, rigged the approval of the new French Constitution, and fixed his own election to become ‘First Consul’.
And as First Consul of France, Napoleon was essentially a dictator… and one who lusted for conflict.
Napoleon had actually threatened to invade Britain when he first came to power in 1799; plus he had spent the last several years deliberately provoking the British by diminishing their influence on the European continent.
Britain finally took the bait and declared war on France in 1803 as a way to preemptively safeguard their own security; they weren’t willing to sit by and wait for Napoleon to invade.
Napoleon was ready. But he was smart enough to know that he couldn’t do it alone– he would need support. And that meant having the people on his side.
Napoleon had famously little regard for politicians, bureaucrats, clergy, and merchants. But he understood very well that it was the peasants who had risen up against the monarchy in 1789, plunging France into a decade of chaos and revolution.
So, standing in front of the State Council in 1804, Napoleon made his case for war… and selling it to the public. As he told the members of the council quite bluntly, “We are here to guide public opinion, not to discuss it.”
Napoleon was a master of censorship and propaganda. And throughout his career he meticulously oversaw every detail of what was communicated to the people.
He commissioned music, theater, and artwork that portrayed him exactly as he wanted to be seen– powerful, heroic, victorious, and unstoppable.
He tightly controlled the press and dictated what they were allowed and not allowed to say.
(The number of newspapers in France actually fell from several dozen in 1799 when he became First Consul, to just four by 1814.)
And he completely made up whatever facts he saw fit, especially as they related to his military campaigns.
For example, Napoleon routinely issued ‘military bulletins’ which grossly exaggerated the number of enemies killed and captured, and downplayed France’s own casualties.
It is from these dispatches that the phrase, “lie like a bulletin” entered the French lexicon.
Yet his propaganda was so widely circulated across Europe that whatever he said became true simply because it was repeated so many times.
It’s funny that the media still works this way today.
For example, CNN recently ran headlines stating, “2% of Elon Musk’s wealth could solve world hunger, says director of UN food scarcity organization.”
The article’s sole source of information is the director of the United Nations’ World Food Programme (WFP), who wants billions of dollars more for his organization.
He was the sole source of this “news” which CNN presented to the public.
Elon Musk replied on Twitter: “If WFP can describe… exactly how $6B will solve world hunger, I will sell Tesla stock right now and do it.”
Of course the WFP could do no such thing, because in 2020, it raised $8.4 billion… yet somehow didn’t manage to solve world hunger.
But nobody at CNN bothered to ask any questions or do any independent analysis to come up with this conclusion on their own....
....MUCH MORE
HT: ZH
Side note: At the time of the above, Elon had, unbeknownst to most everyone, just set in motion his rule 10b5-1plan for selling shares, which he subsequently implemented to great fanfare and market-cap whackage.
