"Zuckerberg’s Meta Endgame Is Monetizing All Human Behavior" (FB; MVRS)

At least he's thinking big.

From VICE, November 1:

Exploiting data to manipulate human behavior has always been Facebook’s business model. The metaverse will be no different.

When Facebook bought Oculus and its much-hyped Rift headset for $2 billion way back in 2014, it wasn’t clear exactly what the social media company had in mind for the resurgent frontier of virtual reality. But to anyone familiar with the company’s countless scandals and insatiable appetite for personal data, it wasn’t hard to guess.

The announcement of Meta, the company’s VR and AR-forward rebrand, is the culmination of a vision that should have been obvious from the start. In 2021, Facebook’s colonization of social data has eclipsed the internet as we know it, and its ambitions now demand the creation of a new reality where intimate data about our social and physical behaviors can be captured and exploited for profit

During a tech demo in 2016, CEO Mark Zuckerberg described VR as “the next major computing platform”—a space where all our social interactions will play out with new levels of physical presence thanks to headsets and motion-controllers. As I wrote at the time, this could only mean one thing: Zuckerberg wants to build virtual environments where all human behavior can be recorded, predicted, and monetized....

*****

.... At the time, the company told me it had “no current plans” to use physical motion data like head and eye movements as a means of predicting behavior and serving ads. Since then, it has made logging into Facebook a mandatory requirement for users of its Oculus headset—a requirement it was recently pressured to remove. And earlier this year, the company announced its inevitable entry into VR-based advertising, inspiring enough backlash to cause one Oculus developer to abandon its plans for VR ads altogether.....

....MUCH MORE

 

So while he is working on making money off of head movements I'm studying the latest research (October 26) on why dogs pretend that they are listening to me.
Explains quite a bit, actually.