Friday, June 28, 2019

Beyond Parody: Arby's Has Created A Carrot Made of Meat That Tastes Almost Exactly Like the Root (BYND)

Arby's is privately held (Roark Capital Group), hence no symbol in the headline.

From Insider  Lifestyle:

Arby's has flipped the vegan 'meat' trend on its head with the 'megetable,' a carrot made out of turkey that looks and tastes almost exactly like the vegetable
  • Arby's latest creation is a "megetable" called the "Marrot," a carrot made of meat that looks and tastes just like the orange vegetable.
  • Arby's says it boasts more than 30 grams of protein and more than 70% of the recommended daily amount of vitamin A.
  • INSIDER had a chance to taste the Marrot ahead of its public reveal, and it was shockingly reminiscent of a carrot in both taste and appearance.
  • Neville Craw, Arby's brand executive chef, hinted to INSIDER that the Marrot could roll out in stores across the country.


I think Insider Lifestyle is one of the Business Insider verticals, this is our first visit.