The Wall Street Journal shutters eight blogs: “The tools for telling” stories have changed
Goodbye to Law Blog, China Real Time, India Real Time, Speakeasy, and four others.
On the heels of ending its news digest app and fine-tuning its push notification strategy, The Wall Street Journal shut down eight blogs on Monday. Their topics ranged from legal news to the Chinese economy to arts, culture, and entertainment. The shutterings were another condensation of platforms in the Wall Street Journal’s digital strategy, folding coverage of the topic areas into the Wall Street Journal’s homepage.
One of the Wall Street Journal’s oldest blogs, the Law Blog launched in January 2006 with a “simple name but a novel approach to legal news in the pre-Twitter era,” the paper’s law bureau chief Ashby Jones wrote in the blog’s farewell note:
Law Blog was the first of its kind at the WSJ and was an immediate hit, attracting readers from all corners of the legal world. Its success helped usher in a sort of Golden Age for blogs at WSJ and encourage the growth of a wider, legal blogosphere.China Real Time, launched before the 2008 Beijing Olympics, and India Real Time, which came along in 2010, chronicled life in the growing economies for both local readers and an international audience. Beijing-based reporter Josh Chin noted the changing times in his blog’s farewell letter:
When this site was born, China’s GDP growth was in double digits, Beijing building toward the triumph of the Olympics and China-themed blogs were proliferating across the internet. Nine years later, China’s government is struggling to keep the economy growing above 6%, the Olympics are a fading memory and many a China blog has fallen silent.The China story has changed, and so have the the tools for telling it. Regretfully, the time has come for China Real Time to end its run. We plan to transfer the same energy and insight that animated the blog to covering China on WSJ’s other platforms, including the main English and Chinese websites.Wall Street Journal spokesperson Steve Severinghaus said that a total of eight verticals have been shuttered as part of the WSJ 2020 project, an internal operations review launched in October 2016. The other affected blogs are arts/culture/entertainment blog Speakeasy (last updated in March), Off Duty Daily (last updated in May 2016), breaking news hub Dispatch, sports blog The Daily Fix, and data review blog the Numbers (last updated in July 2016). “We’ll continue to cover these areas robustly through other storytelling formats and our digital platforms,” Severinghaus said in an email....MORE
That "...and four others" is cold, similar to the first season theme song for Gilligan's Island:
"...Gilligan, the Skipper too; the millionaire and his wife; the movie star, and the rest..."