Wednesday, March 29, 2017

Source Says BuzzFeed Is Going Public In 2018

From Axios:

Scoop: BuzzFeed going public in 2018
With a blinding spotlight on Snap's IPO, viral powerhouse BuzzFeed is quietly making preparations to go public in 2018, industry sources tell me. OMG!

The widely (and poorly) copied BuzzFeed, which began as a "great cat site" and now has foreign correspondents and a massive BuzzFeed Motion Pictures studio in L.A., mastered the art of sharable content and became a defining brand of the Internet age.
  • The pitch: BuzzFeed, with news and entertainment divisions, styles itself as a media-tech company with "the innovation obsessed culture and structure of a venture-backed tech company": "We are best known for exploding watermelons, The Dress, Tasty, award-winning news investigations, quizzes, and lists."
  • The strategy: BuzzFeed CEO Jonah Peretti has turned down past offers from media companies, and has long planned to go public.
  • Peers: The Big Four of modern digital content companies are BuzzFeed, Vox, Vice and Group Nine Media (millennial-focused online publishers Thrillist, NowThis, The Dodo and Seeker).

UPDATE: "Best Actual Court Filing This Week: Libel Case Against BuzzFeed Edition"

They grow up so fast. It seems like it was just yesterday (actually it was January 11, 2017, 12:52 pm PST) that we were posting:

Breaking--Buzzfeed Considers Itself Media--Breaking
The tweeter is a writer on media at HuffPo and adjunct professor at NYU.

I can't imagine what Andreessen Horowitz and NBC Universal are thinking about their BuzzFeed investments right now.

Maybe this will cheer them up:
Possibly also of interest:

Buzzfeed Story Generator
New Media: "BuzzFeed missed 2015 revenue targets and slashes 2016 projections"
Update--"BuzzFeed Didn't Cut Its 2016 Forecast In Half, In Fact Everything's Fine"
Take That, Buzzfeed: 17 Numbered Lists From History 
From the Public Domain Review:
1. 7 types of drunkard
From pages 52 to 60 of The Anatomy of Drunkenness (1834) by Robert Macnish
Okay, Who Sent Me the BuzzFeed SEC Form D?
Journalism: BuzzFeed Releases Internal Style Guide--Updated 
Arrrgh--Updated--Journalism: BuzzFeed Releases Internal Style Guide--Updated
BuzzFeed Appears To Be Buying The Guardian, One Employee at a Time
Study Showing "Fake News' Beating 'Real News'" Is Fake
"NBCUniversal Buys Big Chunks of Vox Media and BuzzFeed"
15 Cliches In Buzzfeed President's Departure Memo*
"Can Silicon Valley disrupt journalism if journalists hate being disrupted?"
The Onion Launches Clickhole to Take On BuzzFeed, Upworthy
Facebook To Decide Which News Sites Live, Which News Sites Die

"The NYTimes could be worth $19bn instead of $2bn"
Errrmmm, yes.
Should the risk-free rate go to negative 5%.