That's it for the bold pivot idea into the wellness biz sponsorship search.*
Back to an area in which we are more at home: Fashion!**
This is how you enter a room like a boss!
I do not know what to say! What are these?? 🤣pic.twitter.com/RaR2nz9vrg
— Figen (@TheFigen_) June 27, 2023
We like Dolce & Gabbana, they're cheeky..In this case, maybe a bit too .
And their ads ran at a time when China is flexing their make in China buy in China protectionist muscles so even though D&G apologized twice, with apparently real abject remorse, they're probably screwed until the upper-end consumer is comfortable flaunting the label again. That may take a while and a must-have product or two. They could start with the return of the By Dolce&Gabbana cologne and work a long term plan to recover mindshare.
From Knowledge@Wharton:....
If it's good enough for Wharton, it's good enough for us:
"Dolce & Gabbana used drones to carry handbags down the runway instead of models"
Because human models are so last season
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As noted in the outro from that piece:....
