Tuesday, December 19, 2017

Soylent's Founder Steps Down as CEO

A week late getting to this but it closes a chapter that for us began with a couple January 2013 posts:
Soylent, the sludge-like drink that claims to replace real food, valued at $100 million
Andreessen Horowitz on Soylent: It's not just Soylent, It's the Soylent community (GPRO)
Yes kids, VC's actually spoke like that back in the day.
Here's the latest from CNN, Dec. 11:

Soylent shakeup: Cofounder steps down as CEO
There's a shakeup at Soylent, the Silicon Valley startup selling shakes and powders it says it has created to supplement meals.
Cofounder Rob Rhinehart announced on Monday he is stepping down as CEO. Rhinehart, 29, will stay on as executive chairman. He is the company's largest shareholder.
Bryan Crowley, who has served as the firm's president for the past year, will replace Rhinehart.
"If you love something, set it free. Soylent and the people involved have become the loves of my life," Rhinehart wrote in a blog post, adding that his role has evolved as he's hired experts like scientists, managers and other executives to help grow the business. "After much deliberation I have decided to pass the reins to a new CEO with more management and industry experience. ... I am more motivated by the success of the company and brand than my own title."

In 2013, Rhinehart launched Soylent as a food substitute marketed toward tech entrepreneurs. It was billed as a healthy, inexpensive alternative for people who didn't have time to eat.

The company has raised more than $72 million from investors.

But Soylent products have been met with mixed reviews, and nutritionists questioned its nutritional value. Last year, the company recalled its Soylent Bars after they made some customers sick. Most recently, Canada blocked sales of the company's product in October, citing it did not meet the Canadian Food Inspection Agency's requirements for meal replacements....MORE
Some of the mile markers along the road:
June 2015 
"The Future of Food Is Food"
October 2016 
Soylent's New Food Bar Is Giving People Diarrhea
November 2016 
Disruption: Soylent Says It Knows Why It Is Making It's Customers Poop and Puke
December 2016 
Soylent Ingredient Provisioner Pooh-Poohs Diarrhea Accusation, Cuts Off Gruel Maker's Algae Flour Supply
July 2017 
She Tried Soylent. It Didn't Go Well
October 2017
Soylent Has Competition and the Marketing is Gonna Get Weird
October 2017 
Soylent Banned In Canada
Not to put too fine a point on soi-disant Soylent "Food reformatted", but hasn't the Silicon Valley bro-appeal passed its sell-by date on this stuff?

Now on to the next chapter.