Your guide to Friday’s Financial Follies: Best Practices
“Sorry. This is commentary dressed up as news reporting.”On Friday the world will be treated to the Financial Follies 2017. Hundreds of reporters covering business and finance, as well as the accompanying throng of flaks, will gather at the New York Hilton Midtown for dinner, drinks and — as tradition — a series of news-themed skits and musical numbers – before carousing at nearby bars until the wee hours of the morning.
– Gerald Baker, 12:01 a.m.
It’s the financial media industry’s most prominent event of the holiday season. Professional networks will be expanded, content will be repurposed, and rival PR firms will come together to throw back shots in the spirit of industry solidarity.
How important is the Follies?
If Jack O’Dwyer’s reporting is accurate, it was the single-most influential factor behind the New York financial media’s failure to anticipate the global financial crisis (scroll down to “Writers Focused on Annual “Follies”).
Flaks and journalists will set aside their differences and rage well into the night. Whether you’re a grizzled veteran of Follies past (I’ve heard many stories, always told with a misty-eyed fondness, about the legendary “liquidity lounge”), or a bright-eyed young assistant account executive planning to attend for the first time, we’ve got you covered with a few guidelines about how to comport yourself at the industry’s premier networking event....MORE