First up, Gizmodo:
Juicero Founder Hops on Silicon Valley's Hot Starvation Fad With 'Raw Water' Fast
Juicero, the startup that brought us $399 cold press juice machines that work as good as your bare hands, shut down earlier this month. While his company was being squeezed dry, founder Doug Evans reportedly posted a video of himself vanishing into a sandstorm at Burning Man. And now, a few weeks later, Evans has apparently emerged to embrace a new overpriced beverage: raw water.Meanwhile, CNN headlines an at-home yogurt maker with:
In an Instagram story posted late Tuesday night, Evans announced from a location deep in the Marin County forest that he was “about to embark on a minimum of a five-day water fast,” as The Outline’s William Turton first noted on Twitter. Evans then showed off his spirit guides on this aquatic journey: several two-and-a-half galloons jugs of Fountain of Truth “fresh raw spring water,” priced at an incredibly fair $15 a piece (or as a little as $11 if you buy 20 jugs at a time) with an also very reasonable deposit of $22 per jug....MORE
...But what, exactly, is “raw water”? Live Water helpfully explains (emphasis ours):
For cheaper transport and shelf stability all other bottled, filtered, spring, and tap waters are sterilized with ozone gas, irradiated with UV light, and passed through a sub-micron filter It’s similar to juice that’s pasteurized so it can sit on shelves for months. Fresh squeezed juice is clearly better, but what about fresh squeezed spring water? Our water is kept cold and transported within days of collection.
This yogurt-maker startup is not the new Juicero
I'm thinking of changing the blog's descriptor from "Money Matters" to "Not the New Juicero".