From Car & Driver via Popular Mechanics:
Checking out cars at the dealership is a crapshoot: You’re forever at the mercy of the inventory on the lot, and if you’re looking for a rare options combo, you’re probably out of luck. But what if you could peruse every possible variant of the car you’re interested in, virtually, from the comfort of your own home? That’s what Audi wants to do with its new “dealership in a briefcase,” an immersive virtual experience using the jaw-dropping power of the Oculus Rift virtual reality headset.
The VR-powered experience gives potential buyers an immersive look at every aspect of a new Audi: interior, exterior, even a look inside the trunk. A sophisticated head-tracking setup monitors the wearer’s movements, morphing the virtual video tour to show exactly what you’d see if you were peering at a real-life Audi. The whole experience is 3D, with Bang & Olufsen headphones synthesizing the sounds of doors slamming shut and mimicking the stereo system of the cars being browsed.
“The full spectrum of the Audi model range, with respective customization options, can be called up: colors, leathers, inlays as well as infotainment systems,” Audi explains....MORE
Over the years Audi has had some interesting ideas. Here's the ridiculously powerful 2000 Audi Rosemeyer Concept.
8 litre, 630 HP, AWD, 217 mph, $2,000,000 USD
