In Which Internet Expert, Harvard's Professor Edelman, Learns the Meaning of the Word "Viral"

Following up on yesterday's "In Cambridge MA, Bozo Is Spelled Edelman".
From the Harvard Business School webpage of Benjamin J. Edelman, AB,AM, JD, PhD:

Ben is an associate professor at the Harvard Business School in the Negotiation, Organizations & Markets unit.
Ben's current research explores the public and private forces shaping Internet architecture and business opportunities....

A quick look to see who picked up the Boston Globe story:

Harvard Professor Ben Edelman enters email war after being overcharged by $4
-NewsCorp (Australia)
Ben Edelman, Harvard business professor, goes berserk at $4 overcharge for Chinese food
-Washington Times 
Harvard Business Professor Defends Rant About Restaurant Overcharging Him $4
-Business Insider (India)
Harvard business school professor wages legal battle over $4 'overcharge' at Chinese restaurant
-Shanghaiist (China)  
Watch This Harvard Prof Totally Own a Small Chinese Restaurant That Overcharged Him $4 for Takeout
-Slate 
Harvard business professor's threatening email rant demanding family-run Chinese restaurant take down their website and pay him a 'sanction' for overcharging him just $4

-Daily Mail (UK) 

Harvard Professor Wets His Dypie Over A $4 Overcharge On Chinese Food

-Deadspin

A Harvard Professor Launched an Epic Rant Over an Extra $4 on his Chinese Takeout Bill

-TIME 

Extra hot sauce: Harvard Biz prof's $4 food fight

-CNBC  

A Chinese restaurant charged Ben Edelman $4 too much. Bad move
-the Guardian (Great Britain) 

Harvard business professor battles restaurant over $4 in Chinese food

-OregonLive 

Harvard Business School Professor Fails to Bully Chinese Restaurant Into Giving Him $12

-New York Magazine (Center of the Universe)

Well, that's a large part of the English speaking world, left, right, serious, entertaining, high-brow and low-brow.

Edelman does know how to spread the word. But then he specializes in internet issues.

Tomorrow we will encourage cross-disciplinary studies with the history and English literature departments to explore the nuances of Shakespeare's use of:

"Hoist with his own petard"

-Hamlet Act 3, scene 4, 207

Perhaps we will also look at "memes."
And "tenure track".