Monday, October 8, 2012

More Elon Musk: "5 things to know about SolarCity’s IPO (and it’s not all good)"

Katie Fehrenbacher writing at earth2tech GigaOm Cleantech:

SolarCity publicly disclosed its documents for its planned IPO on Friday, giving us a look at some of its risk factors. Those include that the company is being investigated by the Inspector General about the Treasury Grant program.
SolarCity_EE_Thermostat
Solar installer SolarCity is moving closer to its planned IPO and said last week that it could raise up to $201 million in a public debut. If successful, the IPO could be one of the few success stories from the cleantech startup sector in 2012, and would be another win for investor and SolarCity chairman Elon Musk.
But the public filing is also one of the first times that we’ve gotten a look at SolarCity’s financials, as well as some of the risk factors that SolarCity lists. And there’s some interesting ones in here. Here’s 5 (+1) things you should know about SolarCity (and they’re not all positive).

1). Energy efficiency play: While SolarCity’s main business is financing and installing solar panels on the rooftops of buildings, SolarCity also is hoping to capitalize in a major way on selling building owners energy efficiency services. SolarCity says 21 percent of its new residential solar customers in 2011 purchased additional energy products and services. SolarCity launched its energy efficiency line in mid 2010, and says it has done more than 11,000 home energy evaluations and sold 1,700 energy efficiency upgrades....MORE