Monday, May 7, 2012

Sweet Revenge: British Cadbury Heiress, Angered by Kraft Takeover, Sells $50 Million House to Launch Competitor (KFT)

From the Daily Mail:
A Cadbury heiress has sold her £30million mansion to fund a new rival chocolate firm after her family company was sold to American 'predators' Kraft.

Felicity Loudon, whose great-grandfather George Cadbury founded the iconic sweets brand, hopes the sale of the Grade II-listed Cotswolds home, could help her launch a new family business. 


The 62-year-old vowed to sell 14-bedroom Pusey House two years ago after Kraft's aggressive takeover - but it took longer than expected to find a buyer for the home.
Beauty: Pusey House, formerly owned by Cadbury heiress Felicity Loudon, has sold after two years on the market
Beauty: Pusey House, formerly owned by Cadbury heiress Felicity Loudon, has sold after two years on the market
The mansion also includes six reception rooms, a gym, a billiards hall, indoor and outdoor pools, a tennis court, polo ground, stables, various cottages, woods and pastures.

Felicity, 62, led a failed campaign to prevent the eventual £11.9 billion takeover of the Birmingham confectioner, memorably labelling the new owners an 'American plastic cheese company'.

The interior designer is more used to doing up homes, but is now hoping to come up with a 'quirky' new brand of chocolate....MORE