This is a lot fluffier than what we get from Mssrs. Ball & Johnson at Environmental Capital, sort of a cross between WSJ The Magazine and Treehugger.
From the Editor's Note:
In this Journal Report, we identify ways you can be both green and thrifty, how you can be eco-friendly without making these hard economic times that much harder for you. In other words, green and cheap.
Here's EC's paragraph on the Journal Report:
A heaping helping of energy stories in the WSJ’s energy report. Among the highlights: Quick paybacks for 10 green projects at home; a look at thin-film solar’s promise and challenges; all about electricity decoupling; Shell’s expensive bet on gas-to-liquids; Australia’s embrace of new uranium mining; misreading the U.S. natural-gas market; and some real-life lessons from Boulder’s experiment with the smart grid.