If someone is going to pitch me an idea, those are the questions I have. If a person can make it interesting, interweave the alpha and numeric (or the alpha and beta) in a creative way, all the better, but at bottom it's really only the answers to those three questions that I'll remember.
And don't mess up on the facts! This thought comes to mind because of a brief back-and-forth I had at Environmental Capital re: their post "Going Nuclear: What To Do With the Waste?":
Comment by - April 29, 2008 at 11:15 am
To which another reader responded:
... And indeed, we should ask Sweden.
Comment by - April 29, 2008 at 3:46 pm
You never know when your audience knows something about the subject in question, in this case I knew Mr. Ahlport had made two misstatements of fact and two blatant spin moves in 46 words. So I took on the two that didn't require looking up the exact numbers:
Comment by - April 29, 2008 at 5:25 pm
After I wrote that I checked and it turns out that the two plants that were shut down produced a total of 1200 MWHe and the upgrades (already approved by the government) total 665 MWHe or better than 55%.
I'm sure Mr. Ahlport is a lovely man but any time I see him writing I'm going to have a subconcious twinge and maybe a conscious thought: "Hmm, on Swedish nuclear he appeared to be a spinmeister" and that's how you lose access, without ever knowing why.